MY Resume

Currently, I’m a Director of Social Media @ Peacock where I lead a team of 7 across our social programming & channel management efforts for the @peacock brand accounts as well as 12 title accounts including @theoffice, @brooklyn99, @parksandrec, @30rock, and @suits.

Some key highlights from my current role:

  • Evolved the Peacock social tone of voice and overall brand presence

  • Led programming, copywriting, & community management for the Paris Olympics social campaign

  • Oversaw community management efforts that brought new fans to Love Island USA

Chris rollins


WHERE I’ve been

PEACOCK | NBC UNIVERSAL
Director, Social Media (present)
Senior Manager, Social Media (2022 - 2024)

  • lead team of 7 direct reports

  • built in-house channel management team responsible for publishing, copywriting, & community management across the @peacock brand accounts as well as 12 title accounts including 
@theoffice, @brooklyn99, @parksandrec, @suits and more

  • lead social programming & editorial planning across all accounts, overseeing monthly planning as well as real-time reactive and trend opportunities

  • lead social campaign planning for NBC, Bravo, NBC Sports, SNL on Peacock

  • led 360 social campaigns for The Traitors S1 and Love Island USA S4 on Peacock

  • contributed to exceeding both our overall follower growth & engagement rate goals for 3+ years, hitting 10M+ total followers in 2024 (surpassing our goal of 8.5M) with a 6% average engagement rate across channels


GOLDMAN SACHS
Associate, Social Media (2020 - 2022)

  • led team of 2 direct reports

  • led 360 social strategy and channel management of @goldmansachs brand accounts


DISNEY THEATRICAL GROUP | THE WALT DISNEY COMPANY
Assistant Manager, Content Marketing & Community Engagement (2018 - 2020)
Coordinator, Social Media (2016 - 2018)

  • supported 360 social strategy, production planning, content creation, and led publishing, copywriting, & community management across @disneyonbroadway, @thelionking, @aladdin, @frozenbroadway, @newsies accounts


PEOPLE MAGAZINE | PEOPLE.COM
Assistant Social Media Editor (2015 - 2016)


AOL | AOL.COM
Social Media & Editorial Fellow (2015)

WHAT I KNOW

Adobe Photoshop
Airtable
Dash Hudson
Figma
Frame.io
Meta Business Manager
Microsoft 365
Sprout
Sprinklr
Talkwalker

WHAT I’VE LEARNED

BOWLING GREEN STATE UNIVERSITY
Major: Media Business | Minor: Spanish
Graduated: December 2013